Such famous words from the well-known book’ We Think: The Power Of Mass Creativity’ by Charles Leadbeater are extremely fit today. Depending on your number of followers and the number of eyeballs your media posts earn, your personal and professional profile receives additional weighting. Particularly in the last decade saw lots of growth spurts emerging in social media. TikTok has become a household name, and Tinder is a new way of finding partners. As several social media platforms flourished in this era of the Internet, some fell off the shelf.

The ever more competitive market and the ingrained fleeting nature of social media have also forced certain platforms to shut down. Orkut, Google+, Yahoo Messenger and Blackberry Messenger or BBM have been the biggest shocker, which consumers enjoyed. We couldn’t hold that following long enough in the face of competition and were forced to close. This has been the decade of WhatsApp, Instagram, and TikTok with regard to social media.

We also compiled a list of large social media sites which were introduced and launched in the last decade and a list of networks that have bowed to strain. Some of the dead sites witnessed substantial growth briefly, only to be shut down after years. This list is full of memories and sad and is a repetitive illustration of a major reality check–nothing endures forever.

Platforms for social media that were born in the current decade (2010-2019)

Instagram

Instagram is currently one of the world’s largest social media platforms. In 2010, developers Kevin Systrom and Mike Krieger introduced the image-sharing site, which was purchased by Facebook in 2012. It has over a trillion active monthly users and a daily consumption of 500 million people. The software was the second freest downloadable product in 2018 on the App Store (2019 figures still unreleased). Instagram encourages users to share photos and videos, helps them to track peers and influencers and even snippets named Instagram Stories within 24 hours. Instagram is currently competing in the social networking area with Snapchat and TikTok.

Snapchat

At a period when Facebook and Twitter were already very popular, Snapchat launched, and Instagram soon became more and more successful. The photo-and video-sharing platform was introduced by Evan Spiegel in 2011 and now has 210 million active users every day (as of October 2019). The notion of missed texts was posed through Snapchat, which wasn’t taken into account previously. Facebook has since featured in all of its apps, including WhatsApp and Instagram. Instagram.

Telegram

Telegram is basically an alternative to the WhatsApp and, since its introduction in 2013, has evolved to a certain degree. The software has 200 million active users per month since March 2018 and Telegram regularly updates new features. It is directly in competition with WhatsApp, which has stormed the world of instant messaging.

TikTok

TikTok is known as the fastest-growing application for social media since its launch in 2017. There are almost 500 million active users, with 188 million installs the third most popular device in Q1. This is a 70% increase from the first quarter of 2018. The app looks like it’s filling the void created by Vine. The founders of TikTok are known as famous persons, and they are well on their path to global domination. App Annie’s latest data suggests that TikTok is continuing to grow explosively all over the world and TikTok’s insights into monthly activity in the third quarter of 2019 have fallen short of Instagram.

Pinterest

Pinterest was founded in 2010 and offers information in images, GIFs, and videos for online discovery. The site exceeded 300,000 active users as of August 2019. Over the years, 200 billion Pinterest pins were drawn to the website, and over 4 billion Pinterest pins. The gender parity is significant, as 70% of Pinterest users are women.