UC Browser, a mobile third-party browser, collaborated with Twitter and Microsoft Bing in delivering the UC Cricket app for live T20 cricket content in this region.
Twitter provides live, public and conversational content for UC Cricket matches, such as trending Cricket tweets and exclusive twitter content only on official cricket team accounts, such as native videos, periscopes, viñas, and photos. The partnership also includes information on cricket content. Bing, a leading Microsoft search engine, will predict future games via Bing predictions.
UC Cricket also has a series of new features including a floating widget called UC Express that provides users with immediate access to cricket content and customizable notification that allows users to subscribe for a push notification when the game starts.
“Twitter is your link to live culture, so the place to live up to all the new cricket games and share your enthrallation with others,” said Ravichandran Bhaskaran, Head of Entrepreneurial Growth, India and South Asia for Twitter. “Last year, IND v PAK World Cup match produced almost 1.7 million Tweets in one day.
“We are excited to be a part of this exciting partnership with UC Browser that aimed to make the cricket experience more sweeping and seamless for the customer,” said Sundar Srinivasan, General Manager of Bing Search. “By the next cricket season, Bing will be supplying users with cricket game data and information.