Kishar Ahmed
Technology in the world is accelerating improving; one of the most matured and widely used technologies across the world is social media. According to the 2018 statistics, 42% of the world population use the social media and maximum percentage in that just hang out on the social media.
If you are starting a new business or if you been there around a while using traditional methods, the time has come to change the gears and improve the growth of your business.
Social media can do a lot of things to your business expansion and it is one of the most cost-effective ways. Here are some things that social media can do.
Exposure and Engagement:
Social media exposes the type of your business and the products you sell to the world. Through social media, you get an opportunity to grow relationships with fans, followers. These relationships will throw light on your business by sharing with their friends.
Transformation & Expansion of the Business:
Social media is always updating and it is an advantage to have the knowledge about the different websites. Creating your own channel on YouTube and posting some videos regarding your organization might interest some in the world, which might open some branches in other parts of the world.
Avoid posting fake news and videos; this will bring down the trust in the people and sometimes the organization.
Attractive value propositions:
Social media helps you to build and develop attractive value propositions that convey your customer why he/she should know, engage and buy your product. Illustrate a common language that oozes into your organization culture which installs a strong feeling in your brand.
If you have a compelling brand story to say. Include it in the value proposition which is a perfect recipe for defining who you are.
Perfect for Customer Service:
The two-way communication it offers is a unique opportunity to involve the customer service and provide instant fulfilment to your intended customers. This shows how much you are involved and care about your customer needs.
It makes difference from E-mail marketing:
Social media completely changed the system from e-mail marketing. Sharing the email newsletter on your social formats, your content can reach to a large number of audience.
Along with the newsletters, you can also site like Facebook, including the “join my mail link” on your page might attract more readers. These two tools are very useful in developing the small businesses.
Offers an immense and alluring Experience:
The social networks like Facebook offer to share the videos and 360-degree views, which gives an engaging experience and virtually walk the customers through them. Sponsor a celebrity and make a promotional video that has a capability to go viral.
Include and update the strategic analysis or bar graphs on your social media pages, to know the audience about your organization performance.
- Businesses that think of innovative ways to promote their brands using these formats can only survive and be successful.
- Always get to know your customer needs and try to reach there by using these formats effectively.
- What works now need not be working later. So, always be as a student, never stop learning and be updated on the social networks.
