Kishar Ahmed
Are you a small business owner who has a website but are worried about its SEO because you’ve just started out? Your business, customers, and even your website all need your attention but you just don’t know where to start from.
Most of us think that SEO just entails throwing a few words while expecting clients to drop in like bees. Well, you couldn’t be further from truth. That’s because SEO is not just on-site but also off-site. Below are some basic tips to help you begin your SEO journey and see how your business takes gradual steps to reach more customers.
Move It Off-Site
As said earlier, the off-site effort also counts. Newspapers are big sources through which you can shake up things a bit regarding job ads, products, and what not. In fact, if your business participates in a local event, not only does it generate word-of-mouth for you, you can also put it up in a blog post. This way, you’re actually benefiting from both on-site and off-site SEO.
Are there any other creative, innovative ways to link the on-site and off-site platforms of your business? You can learn more here.
Let’s Get to Business
Local businesses make the most out of social media. Whether it’s Twitter, Facebook, or other social media account, they use it proactively to be more visible. This is when the “out of sight, out of mind” phrase fits well with the scenario.
One way in which you can make your online presence felt is adding your business to Google Business. Also, add open hours for your business. So when someone searches on Google about your business, you’ll appear in search results.
Create Buzz
Your business will be in the larger limelight if reviews are left for it by people on Yelp and Google Business. You could do giveaways for online visitors. For instance, do you have 1000 likes on your page? If yes, then you could give the 1000th fan a coupon to use at your shop. The fan could also get a voucher to use.
Or if you’re sponsoring a local event, you could make a specific landing page on your website to promote that and ask the event organizers to link the event to that page.
Evergreen Content
Bombarding blog with posts, comments, and backlinks won’t do the trick. The real deal is the evergreen content on these blogs which doesn’t expire that soon. These posts will keep your potential customers coming back to your blog and will be a solid base for the blog.
Speed It Up
Bing and Google, both search engines also take into account the page-loading speed. If your page is slow, it might not make it up on the results generated by these search engines.
Use Good-Quality Images
We absorb a huge amount of information visually. So, it only makes sense if the images used are of high-quality. Research shows that these images are very beneficial in increasing conversion rate. So how about snapping pictures of your products or company culture and upload these on your website?
The Bottom Line
Everything is moving forward and so should you! The definition of SEO has really come to encompass quite a lot in this time and era. Though getting used to it is the name of the game, you can use this tactic to the best of your ability and let your business reach new heights!
George Ryan works as a website developer and has a broad knowledge of the industry. He writes about SEO and marketing trends in his articles.
